The Client Situation

This healthcare client was seeking to gain feedback to inform marketing decisions relating to its recently launched website and brand moving forward.

The Solution

FWD Focus interviewed research participants, obtaining feedback from a key target market on the company brand and website, including technical aspects. 

The Results

In addition, comments were obtained from participants about further relevant factors, such as criteria for purchase decisions. The company acted on insights, making changes to improve customer experience and user experience and solidify its brand.

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