The Client Situation

Forming part of this client’s online marketing, it was decided to utilise the video format to inform the audience of the company’s vision and provide instructions to encourage conversions.

The Solution

Video was a fitting tool for the founder to be visible as the face of the brand and tell his story. A second video enabled detailed instructions on how easy the sign-up process is to the site.

The Results

Using the company’s vision and instructional videos in marketing reached a large segment of this client’s business-to-business target audience, focusing on increasing brand awareness and sign-ups.

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