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7 market research types to support business success

7 market research types to support business success

by Jennifer Benedek | Market Research | 0 comments

Seven main market research types businesses should consider to support their business success and strategies are discussed. Overall, research helps to better understand and make more informed decisions about several areas. For example, product development, pricing...
Market research and factors to make an increased participation rate

Market research and factors to make an increased participation rate

by Jennifer Benedek | Market Research | 0 comments

Participation is an important consideration when carrying out market research. Market research as part of your Marketing Plan helps a business by providing important insights for more informed marketing and business decisions. More specifically, market research helps...
What makes customer touchpoints and a super happy experience?

What makes customer touchpoints and a super happy experience?

by Jennifer Benedek | Market Research, Marketing Consulting | 0 comments

Taking the time to consider all customer touchpoints in their journey with your brand is paramount. According to research carried out by Salesforce: 80% of customers now consider their experience with a company to be as important as its products. 69% of consumers want...
How customer feedback can be one important way for businesses to thrive

How customer feedback can be one important way for businesses to thrive

by Jennifer Benedek | Market Research, Marketing | 0 comments

Customer feedback can not only mean increased revenue for your business, but also helps maintain your brand and your reputation. Your customers are your biggest assets. I believe customer feedback is the coiled spring that catapults your company forward. It will...
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