Who Are We?

About Us – It’s All in the Name

FWD Focus marketing agency is about moving businesses forward in everything we do through focused and tailored marketing for each client’s situation.

Let’s Move Your Business FWD

We want to provide higher-level direction giving all clients increased confidence in marketing. And help to manage or make marketing happen at a more detailed level toward achieving their goals. All done through a focused and tailored approach keeping the marketing budget in mind.


about us, marketing agency

A Summary About Us

FWD Focus is an Australian-owned marketing agency with an Australian-based team. We partner with clients across states at different business stages, operating more locally to national and global established brands.

More Detail

We find we are working with clients across a combination of marketing and consulting and their different businesses.

Our Key Client Industries include HR and People Journey, Professional Services, Health, Healthcare and Medical, and Property. We examine the HR and marketing combination, marketing the professional services firm, health marketing and unique real estate marketing ideas.

Read our Capability Statement for more information. To maximise marketing for your business and learn a little more about us –
our framework, clients and team.

Like to get started?

Set up a 30 minute discussion to explore marketing for your
business with FWD Focus. Get in touch.





Marketing Outside Your Comfort Zone

As we partner with clients on marketing, we may sometimes ask the ‘hard’ questions. Challenging business owners and managers to step a little outside their comfort zone. Both with their thinking and putting marketing into action. We’ll contribute and collaborate with new ideas, out of the box thinking and insights.


about us, marketing agency, moving businesses forward









Founder and Director

Jenny Benedek manages an Australian-based team from the FWD Focus head office in Sydney. The team includes members who bring in specialist experience helping SMBs and not-for-profits to deliver high-quality services to clients.

With 25 years of marketing and business development experience, Jenny has operated as a marketing professional service provider and performed in-house roles. Owns another business and held an executive committee marketing position in the health sector.

Her roles cover global, national, medium and small organisations to family-run and member-based organisations, and she holds a Bachelor of Business (Marketing). And advises across diverse industries.

Her experience spans legal, market research, technology, and other professional services; financial services; health, pharmaceutical, healthcare and medical; property and construction; film media production and broadcast; insurance; HR, recruitment and people; education; travel and tourism; cultural and leisure organisations; not-for-profits; and government.


The Research Society (Australia)

CBD Sydney Chamber of Commerce