video marketing in business

Video marketing is a component of content marketing and digital marketing which refers to using videos for promoting and telling people about your business, product or service.

Why are business videos important?

Creating video content is essential for your business, as it can effectively increase audience engagement and qualified leads, help influence purchasing decisions and, capture attention, and much more! The amount of video content watched online has increased more recently due to the pandemic.

However, don’t just take our word for it. Here are some compelling statistics from Social Media Week:

    • viewers claim they retain 95% of a message when obtained via video
    • 97% of video marketers reported video helps users understand their product or service better, also increasing sales
    • a significant 92% of mobile users report sharing videos with others
    • 55% of those who watch a video every week, view a video every day.

How is video marketing done?

So, now you’re convinced of the benefits of video marketing and ready to reap the rewards. But how do you do it successfully?

Here are a few tips and tricks to keep in mind when creating video content for your business.

Types of videos

Video content marketing can be so broad, that it can be hard to know where to start!

You should first decide on the type of video you wish to create for your audience, what content they are looking for, or where you can add real value. For example, 59% of executives prefer watching a video to reading text content.

Some video types include:

    • Branding or company videos
    • Service or product promotional or ad videos
    • Testimonials
    • Interviews 
    • Educational videos
    • Screencast videos
    • Repurposing content
    • Behind the scenes

Any of these and so many more can help your business thrive.

Tips for Business Videos

Keep it short!

Once you have decided on the type of video you wish to create, you can then select the information and plan out the content for your video. When doing so, it is essential user engagement is your priority.

When creating a video, it is best to avoid including everything about your business.

In fact, 33% of viewers lose attention and will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes (50 Wheel).

Keeping this in mind, remember to keep videos short to increase consumer engagement!

Style, tone and language of videos

Generally, the style, tone and language should be consistent with your overall marketing and messaging. You may decide to include some animation or other effects in your video as a variation.

Social video marketing

Social video marketing is a crucial video tool for your business. This form of video marketing refers to the social activity around videos; increasing audience engagement. This can be done through, for example, LinkedIn, Instagram or Facebook videos. Remember to keep it real and short.

However, the most commonly used platform is YouTube. In June 2021, Youtube was the second most visited website in the world, with over 22.8 billion visits in a month (Statista).

Take up the challenge

There are many factors to consider when making a video. First, make a list of potential topics and angles for your business, service or product for your next videos – choose one of these three areas to start. See how many ideas for videos you can come up with, or do you have a series on your hands?

If you’d like to achieve results with video creation and video marketing get in touch with FWD Focus.